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11-25-09 Part B

promo- a promo is a record or a CD that the record companies release to Dj’s way before it is released to the public. The distribution of promos is taken care of by promotional companies who have a huge list of nationwide venues and Djs. These lists are hard to get on and usually require an annual subscription to various organizations. These djs are usually professionals that work at least with moderate size crowds. The promos come with forms to fill out to give the record company info about how well the record was received by the crowds at the venues. It gives a rating of 1-10 and also asks if people inquired about the song. Once these forms are filled they are sent to the promotional company and then to chart magazines, and Internet chart sites. The most famous Dj’s receive the promos first and then eventually the ordinary Dj’s get their copies. Sometimes promos are sold by record stores and internet sites. Dj’s can sometimes get records easily this way before they are released, but sometimes the demand can make record prices soar.

What works- having songs with intro and outros. This is usually a 16 bar into maybe even 32. Best to have a building percussion grove. Too much percussion and melodic content makes mixing harder.

Basics- Started out in the 1980′s when djs would mix two copies of the same record together. The foundation is to mix to records together and beatmatch two songs together. Each genre is different and requires different skills. There is a technique called the blend, that is common in house-style and somewhat common in trance. It is to synchronize the two tracks together so they can be faded from one track to another. It also involves mixing them in key and giving enough time for a crescendo. Hip-hop djs use a technique called “cutting.” This is where a dj uses the cross-fader with the turntable to bring in parts of a track and manipulate the faders and cut up parts of a track, beat, or vocal. Scratching is used in this technique where there is cueing on an up beat of the desired vocal or beat and then physically moving the record back and forth quickly to create a scratching effect. In drum and bass (dnb) the music is usually a lot faster and uses rougher cutting and chopping styles of djing.

Equipment- for vinyl- classic setup is two turntables and a mixer. Recommended equipment for starting-Gemini PT2000s, Numark range, Kam Made To Fade, Gemini 626, Pioneer CDJ100s, Pioneer CDJ500. Pro Gear- Techniques 1200, 1210Mk2, 1210Mk5. This is a very popular world wide mixing deck. Vestax PDX is a new upcoming turntable. Stanton the ST range is becoming very popular. The 500MkII is an industry standard. CD decks have started to become popular. Many also offer MP3 as a format also. Many artist can easily spin their own works this way without having to get their own records cut. Many new players also allow configuration settings to be saved on a smart card and transferred from one turntable to another. Mixers Ecler Smac 32, Vestax PMC-50, Stanton SMX401, and Pioneer DJM300. Software- Native Instruments Tracktor, Santon’s Final Scratch. MP3 turntables and software has reduced the amount of materials that are needed for doing shows. Some dj’s use software, controllers, and a laptop; all the music is stored on hard drives making it so djs don’t have to lug around vinyl records. Dj’s just starting usually have to play for free. It takes a while for dj’s to perfect skills and experience in front of an audience is a vital part of the learning skills. It is important when starting for djs to make a mix tape of their best material so people can know their skills